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Hello,
I am Dede Sonntag
UX Designer with 15+ Years of Experience — Focused on Fintech, Grounded in Marketing and Psychology
I design digital experiences that bring clarity to complexity—whether I’m streamlining banking flows, simplifying SaaS platforms, or making systems more accessible for everyone. The things that matter most to me are freedom, inclusion, empathy, kindness, imagination—and Golden Retrievers, which basically represent all of those.
Designing Digital Journeys in Finance & eCommerce
THE STARTING POINT
"To be user-centric (for real) is to see the importance of investing time in getting to know your audience."
Feedback From Former Managers/Partners
C. Williams
Bank of America
"Andrea (Dede) is someone who can provide design solutions for the short term without losing sight of longer-term goals and vision."
L. Chun
Nav.com
"I can say that she is excels when working on tight deadlines while managing to produce outstanding creatives for our team"
J. Abrams
Rakuten
“Dede has exceptional work ethic and leaves an indelible mark on anybody that is lucky enough to work with her.”
Other Work (marketing design, mostly)
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